Texas Investment Network

Recent Blog

Pitching Help Desk


"I have been an investor for 2 years. Through this site I have managed to finance 4 projects. I am very pleased with my membership. "
Dave M.

 BLOG >> Recent

Wedding Venue Business [Events
Posted on August 18, 2022 @ 12:46:00 PM by Paul Meagher

We hosted the first wedding at our farm this year. We hoped it would be a good learning experience and that it would help us figure out what package of services to offer and how to price them. The bride's mother had alot of experience decorating for events and was a very take-charge personality. She provided some useful insight into what our future customers might want/expect.

A wedding is a complex event that often involves ceremonial aspects, food aspects and music aspects. Alot of planning goes into it. It has been my experience that customers would like to know what their ballpark costs might be without extensive discussion of all their requirements (which they may not know in the early stages of planning). This used to be a stumbling point for my sales efforts, but now I have a better sales script which involves providing a base price for the core elements of my wedding venue offering which might be all that they ultimately require: rental of the main barn over 3 a day period (setup day, event day, cleanup day), rental of our collected chairs and tables, and rental of a couple of portable toilets we own. Theoretically, the wedding venue client could host their wedding at our farm if they only rented these three things from us.

I have three add-ons that customers can also consider purchasing:

  1. Rental of a single bedroom trailer accommodation that we also list on AirBnB. It can be useful to have an area for bridesmaids to socialize and get ready for the event, where all family members might have access to a flush toilet, and as overnight accommodations for friends and family of the wedding party.
  2. Rental of a secondary attached barn where they can store and prep food items for an event. In the attached barn, we have a couple of fridges, an electric stove, food prep areas, running hot/cold water, and we can keep it clean and hygenic. We also have outdoor equipment for deep frying, grilling, barbequing, making pizzas, and boiling pots of water or grease that they can rent. If the guest wants to save money and make the food themselves using our kitchen and equipment it would potentially be cheaper than a catering alternative and that is a selling point for this add-on. Alot of wedding venue clients, however, are happy to outsource food to a caterer so this is not part of our core offering at this time.
  3. We have sound and light equipment for the concerts that we put on in the barn and we can also rent this equipment to wedding venue customers if they want to manage the music themselves versus hire a dj and have them setup their equipment in our barn. Again, we expect some wedding clients to want to outsource that aspect of things to a dj or musician so it is not part of our core offering at this time. It is, however, an option for those looking for a cheaper alternative to hiring a dj by doing it themselves with out equipment.

One insight I obtained from the mother who setup the barn for our first wedding was that she didn't think the portable toilets should be an "addon" cost, that it should be part of the "package". I resisted this idea initially citing the fact that I was only charging a $200 addon fee for my two portable toilets where they would have to pay $500+ if they were renting from a portable toilet company (extra cost mostly for delivery/pickup fees) so I was saving them quite a bit of money. I eventually swung around to her way of thinking and decided to roll the portable toilets into our base package cost and not itemize it as a separate addon cost. The base cost was increased by $200, I just don't point out that $200 of the base cost is for portable toilets.

When I'm selling our wedding services/package, the competitor I have in mind are those selling wedding tents and all the addons required to host a wedding or some part of it. Our offering is very competitive to that type of offering and informing the client that they might be paying x for a tent alone makes our costs look reasonable. The wind isn't going to blow our barn down, but it might wreak havoc upon a wedding under a tent. A barn venue also looks alot cooler then a tent venue in my opinion.

So getting into the wedding venue sales business for me involves figuring out what my core offering is and how I would price it. I realized that decorating, catering and dj services are also common services that wedding organizers purchase but that I was not capable of offering myself. What I could offer was to support wedding venue clients who might want to deliver some of these services themselves to save money. They can rent my facilities and equipment as addons to the base package to make that happen.

Next year my goal might be to host 10 new wedding events at our farm. I'm in discussion with 3 so far and haven't formally put out a shingle yet. My sales approach is sufficiently refined that I think I can now build a website to advertise my wedding venue services in a straight forward manner.

Renting the barn out as a wedding venue is only one of the enterprises we have on the farm. It has the potential to add a good income stream for a few months to the farm. There is alot that I still have to learn about this industry but I though I would share some of what I have learned so far as starting any business involves figuring out the needs of your clients, providing base pricing that is easy for them to understand and relate to their needs, identifying what your value propositions are compared to your competitors, learning from your customers, and setting sales goals so you can project what the venture might contribute to your overall bottom line.

July 30, 2022 wedding setup in our barn




 November 2023 [1]
 June 2023 [1]
 May 2023 [1]
 April 2023 [1]
 March 2023 [6]
 February 2023 [1]
 November 2022 [2]
 October 2022 [2]
 August 2022 [2]
 May 2022 [2]
 April 2022 [4]
 March 2022 [1]
 February 2022 [1]
 January 2022 [2]
 December 2021 [1]
 November 2021 [2]
 October 2021 [1]
 July 2021 [1]
 June 2021 [1]
 May 2021 [3]
 April 2021 [3]
 March 2021 [4]
 February 2021 [1]
 January 2021 [1]
 December 2020 [2]
 November 2020 [1]
 August 2020 [1]
 June 2020 [4]
 May 2020 [1]
 April 2020 [2]
 March 2020 [2]
 February 2020 [1]
 January 2020 [2]
 December 2019 [1]
 November 2019 [2]
 October 2019 [2]
 September 2019 [1]
 July 2019 [1]
 June 2019 [2]
 May 2019 [3]
 April 2019 [5]
 March 2019 [4]
 February 2019 [3]
 January 2019 [3]
 December 2018 [4]
 November 2018 [2]
 September 2018 [2]
 August 2018 [1]
 July 2018 [1]
 June 2018 [1]
 May 2018 [5]
 April 2018 [4]
 March 2018 [2]
 February 2018 [4]
 January 2018 [4]
 December 2017 [2]
 November 2017 [6]
 October 2017 [6]
 September 2017 [6]
 August 2017 [2]
 July 2017 [2]
 June 2017 [5]
 May 2017 [7]
 April 2017 [6]
 March 2017 [8]
 February 2017 [7]
 January 2017 [9]
 December 2016 [7]
 November 2016 [7]
 October 2016 [5]
 September 2016 [5]
 August 2016 [4]
 July 2016 [6]
 June 2016 [5]
 May 2016 [10]
 April 2016 [12]
 March 2016 [10]
 February 2016 [11]
 January 2016 [12]
 December 2015 [6]
 November 2015 [8]
 October 2015 [12]
 September 2015 [10]
 August 2015 [14]
 July 2015 [9]
 June 2015 [9]
 May 2015 [10]
 April 2015 [9]
 March 2015 [8]
 February 2015 [8]
 January 2015 [5]
 December 2014 [11]
 November 2014 [10]
 October 2014 [10]
 September 2014 [8]
 August 2014 [7]
 July 2014 [5]
 June 2014 [7]
 May 2014 [6]
 April 2014 [3]
 March 2014 [8]
 February 2014 [6]
 January 2014 [5]
 December 2013 [5]
 November 2013 [3]
 October 2013 [4]
 September 2013 [11]
 August 2013 [4]
 July 2013 [8]
 June 2013 [10]
 May 2013 [14]
 April 2013 [12]
 March 2013 [11]
 February 2013 [19]
 January 2013 [20]
 December 2012 [5]
 November 2012 [1]
 October 2012 [3]
 September 2012 [1]
 August 2012 [1]
 July 2012 [1]
 June 2012 [2]


 Agriculture [77]
 Bayesian Inference [14]
 Books [18]
 Business Models [24]
 Causal Inference [2]
 Creativity [7]
 Decision Making [17]
 Decision Trees [8]
 Definitions [1]
 Design [38]
 Eco-Green [4]
 Economics [14]
 Education [10]
 Energy [0]
 Entrepreneurship [74]
 Events [7]
 Farming [21]
 Finance [30]
 Future [15]
 Growth [19]
 Investing [25]
 Lean Startup [10]
 Leisure [5]
 Lens Model [9]
 Making [1]
 Management [12]
 Motivation [3]
 Nature [22]
 Patents & Trademarks [1]
 Permaculture [36]
 Psychology [2]
 Real Estate [5]
 Robots [1]
 Selling [12]
 Site News [17]
 Startups [12]
 Statistics [3]
 Systems Thinking [3]
 Trends [11]
 Useful Links [3]
 Valuation [1]
 Venture Capital [5]
 Video [2]
 Writing [2]